35 Years, One Trade Show and One City Growing Together | GITF 2027 Early-Bird Booking Now Open — Save 10% on Booth Space Before Dec 31

2026-11-11

May 21–23, 2027
Area C, China Import and Export Fair Complex
Book before December 31, 2026
to enjoy a 10% early-bird discount✦

1993

GITF Was established in Guangzhou

Founded in 1993 by the Guangzhou Municipal Culture, Radio, Television and Tourism Bureau, GITF was the first international travel trade show ever held in Mainland China. From day one, it has been closely tied to the city of Guangzhou, witnessing and taking part in the entire journey of China's cultural and tourism industry — from its early beginnings to its present-day prosperity.

Now celebrating its 35th anniversary, GITF has grown into：

• A benchmark market-driven international cultural tourism trade platform in the Guangdong–Hong Kong–Macao Greater Bay Area

• A key gateway connecting China's cultural tourism industry with the global market

In 2027, we mark the 35th edition.
We'd like to invite you to be part of this milestone.

35th Anniversary
An Occasion Not to Be Missed

Exclusive 35th Anniversary Benefits — Available Only to GITF 2027 Exhibitors
① Inclusion in the special media feature "35 Years of GITF: China's Cultural Tourism Development," with dedicated brand exposure
② Eligibility for the exclusive 35th Anniversary Tribute Awards, presented live at the Anniversary Buyers' Night
③ Inclusion in the anniversary commemorative album, distributed across the industry after the show
④ Priority booking for prime time slots at forums and presentations
⑤ Priority consideration for top destinations to join the 2027 overseas roadshow and buyer overseas inspection shortlist

Efficient B2B Matchmaking That Makes Every Meeting Count
① PSA Appointment & Matchmaking System: Exhibitors can screen and invite targeted buyers in advance and hold focused on-site meetings, so every encounter creates business value
② Upgraded for the 35th Anniversary · Buyers' Night: A high-end networking dinner for 200+ specially invited leading buyers, foreign consulate representatives and VIP exhibitors, featuring the GITF Industry Awards and a Star Partner sponsored lucky draw — a prime opportunity to build high-quality connections

Brand Voice and Industry Exposure That Go Beyond the Three Show Days
① Keynote slots at themed forums: Take the stage at the official forum to share industry insights and build an authoritative profile for your company and destination, with live professional audiences and simultaneous multi-platform online broadcast
② Dedicated on-site presentation sessions: Ideal for destination roadshows, new product launches, cultural tourism investment promotion and cultural exchange, with live streaming online and offline to extend your reach
③ A network of 200+ media partners: Covering national media, industry vertical media, Douyin, Xiaohongshu, WeChat Channels, Bilibili and Weibo — delivering multi-dimensional reach through debut coverage, reprints and short-video traffic

Market Expansion Advantages with Year-Round Global Connectivity
① 35 years of industry resources: Direct access to core buyers in the Guangdong–Hong Kong–Macao Greater Bay Area and South China, enabling fast entry into the southern China cultural tourism market
② Year-round global networking opportunities: The chance to join GITF overseas roadshows and programs bringing core domestic buyers to overseas destinations for inspection trips — providing continued business exposure and on-the-ground connections after the show closes

Let the Numbers Speak
GITF 2026 Report Card

A 35th Anniversary Like No Other
Early-bird offer: Book before December 31, 2026
and enjoy a 10% discount!
Since 1993 — China's first international travel trade show
35 years on, a new voyage begins
See you in Guangzhou, May 21–23, 2027

Interested in exhibiting? Please contact the GITF team:
Ms. Ding
020-86266696*8008
dennise.ding@hmf-china.com
Mr. Wang
020-86266696*8003
terry.wang@hmf-china.com