Call for Buyers | GITF2026 Hosted Buyer Recruitment Officially Launches

2026-04-03

GITF

|

悦行 · 新生

TRAVEL WELL 

×

RESET WELL

 

From May 21 to 23, 2026, the 34th Guangzhou International Travel Fair (GITF) will grandly open at Area C of the China Import and Export Fair Complex in Guangzhou. This year, under the theme “TRAVEL WELL, RESET WELL,” we are precisely addressing the latest trends in global tourism consumption. As travelers seek immersive experiences that promote mind-body balance and the industry embraces a vibrant spirit of reinvention and transformation, we extend a sincere invitation to global tourism professionals: Join the GITF2026 Hosted Buyer Delegation and be among the first to unlock the year’s newest cultural and tourism business opportunities!

 

How to become a hosted buyer at GITF2026?

If you are involved in:

 

M.I.C.E.

Event planning

Travel management

High-end customized travel

Themed travel

Wellness travel

Leisure travel

……

Have purchasing authority and decision-making power

 

 

Then you’re exactly who we’re looking for!

 

Buyer's Rights and Obligations

Please note: Buyer slots are limited and available on a first-come, first-served basis. The GITF organizers reserve the right of final interpretation.

 

Applications are now open to all buyers. Scan the QR code below to secure your exclusive entry pass!

 

 

Application Deadline: May 13, 2026

 

*Please complete the application form in full and upload the required documents for review by the organizers. The organizers’ notification will determine whether an applicant qualifies as a buyer and the applicant’s final status.

 

 

Four Key Advantages of Choosing GITF

Why Choose GITF

 

 Targeted Business Opportunities

Star Partner Lead the Way in Global Resources

 

This year’s exhibition brings together high-quality exhibitors from around the world. Of particular note is the grand debut of Galle, Sri Lanka—an ancient city along the Maritime Silk Road—as a “Star Partner.” 

 

 

Galle is undergoing a profound transformation from traditional tourism to boutique hotels, yoga retreats, and marine ecological experiences, aligning perfectly with the “Travel Well, Reset Well” theme and offering buyers highly promising resources from this emerging destination.

 

Efficient Matchmaking

Pre-Scheduled Appointment System (PSA)

 

 

With our Pre-Scheduled Appointment System (PSA), you can identify potential exhibitors before the show, conduct efficient business discussions during the event, and achieve precise matchmaking. Say goodbye to aimless wandering—turn every minute into tangible business value.

 

Forward-Looking Insights

Five High-Profile Forums to Stay Ahead of the Curve

 

 

 GITF2026 China Outbound Tourism Conference

The 3rd Study Tour and Educational Travel Forum

The 5th Museum, Cultural & Creative Product Seminar

The 4th Inbound Tourism Destination Forum

The 1st Wellness and Leisure Tourism Summit

 

Bringing together industry leaders to discuss hot topics in outbound, inbound, cultural heritage, educational travel, and wellness tourism, we’ll help you cut through the fog and envision the future.

 

Network

 Connect with Global Tourism and Culture Leaders

 

As one of China’s earliest and longest-running professional travel exhibitions, GITF boasts a strong industry-gathering effect.

 

 

Here, you will meet decision-makers from global tourism boards, hotel groups, airlines, local tour operators, and leading domestic tourism and culture enterprises, expand your high-level professional network, and find like-minded partners.

 

Impressive Results from the Previous Edition: A Testament to the Platform’s Strength

GITF2025 Data

 

At GITF2025,

we delivered an impressive performance:

 

 

 

 Grand Scale: Attracted 1,006 exhibitors from 55 countries and regions.

Huge Turnout: Welcomed nearly 37,000 trade visitors and over 100 delegations.

Diverse Program: Hosted more than 40 promotional events, all of which were highly acclaimed.

A gathering of industry heavyweights: Bringing together over 50 industry leaders and experts, who shared insightful remarks and sparked intellectual exchanges.

 

More than GITF

Join the GITF Buyers Club and enjoy year-round benefits

More than GITF

 

Join the GITF Buyers Club and enjoy year-round benefits

 

By becoming a buyer at GITF, you gain more than just an admission ticket—you join a high-value, highly engaged buyer community. We are committed to continuously empowering our buyers, ensuring that our partnerships extend far beyond the three-day exhibition:

 

 

Overseas Expansion and FAM Trip

 

Prioritize participation in our organized overseas trade show delegations, which include FAM trip to the destination to gain in-depth experience with product itineraries, allowing you to access first-hand resources and firsthand experiences.

 

Targeted Matchmaking Events

 

We organize roadshows and seminars on an ad hoc basis to facilitate in-depth exchanges between buyers and exhibitors, as well as among buyers themselves, thereby precisely matching supply and demand.

 

More exclusive member events

 

As the club continues to grow, we will continue to launch more industry tours, networking events, and themed salons, keeping you at the forefront of the cultural and tourism sector.

 

Join the GITF Buyers Club and make every trip more rewarding.

 

/GITF2026/

 

 

Join us in Guangzhou this May to kick off “Travel Well, Reset Well”!

Dates: May 21–23, 2026

Venue: Area C, China Import and Export Fair Complex, Guangzhou, China

 

 

Registration Deadline: May 13, 2026

 

For more information, please contact the buyer’s representative:

 

Ms. He

📞020-86266696-8010

📭Helen.he@hmf-china.com