GITF2025 Buyer Recruitment is Now Open!Seize the Global Tourism Momentum!
2025-04-18
Want to stay ahead of global tourism market trends? Eager to contact with 1,000+ premium exhibitors? Ready to expand connections through professional forums? The global buyer recruitment for 2025 Guangzhou International Travel Fair (GITF2025) is now open! Leverage 5 core advantages and 8 exclusive privileges to unlock unlimited business opportunities across the cultural tourism industry chain!
As China's longest-running and most market-oriented international travel exhibition, GITF has become essential for industry professionals seeking business expansion.
▷ Dates: May 15-17, 2025
▷ Venue: Area C, China Import and Export Fair Complex, Guangzhou
▷ Buyer Registration: Now until May 7, 2025
Limited buyer slots available – register now!
5 Core Advantages
01 Targeted Business Opportunities
Scale, Innovation, Trend
Under the theme "Meaningful Tourism, Enduring Connections", GITF2025 will showcase sustainable tourism development models while bridging cultural heritage with industry innovation.
The exhibition will feature emerging trends across outbound/MICE tourism, inbound/destination promotion, and local travel services. Explore diverse themes including digital tourism, eco-travel, study tours, industrial tourism, and cultural innovation zones highlighting homestays, intangible heritage, and Greater Bay Area cultural-sports tourism.
GITF2025 is gathering global cultural tourism resources, building “Meaningful Tourism” circle to build a bridge between people, cultures, nature and future!
02 Efficient Matching
Exhibitors, Premium, Resources
This edition boasts an impressive lineup of 1,000+ exhibitors from global tourism destinations and institutions, including Sri Lanka, Germany, Italy, Russia, Spain, Poland, Cuba, South Korea, Nepal, Cambodia, Indonesia, Uzbekistan, Kazakhstan, Kenya, Oman, China Hong Kong, China Macau, TPO, and PATA Nepal Chapter. Sri Lanka’s Kandy will make a prominent appearance as the "Starlight Partner", highlighting tourism resources and cultural heritage centered around Kandy.
The exhibition will also gather domestic cultural and tourism departments/bureaus and enterprises, such as those from Chongqing, Guangzhou, Chengdu, Chenzhou, Yangzhou, Anshun, Qiqihar, Bijie, Yunfu, Meizhou, Qingyuan, Zhanjiang, Wushan, Shufu, Qiannan Prefecture, Mangshan Forest Park, Yanguan Ancient Town, Tongxiang Puyuan, Changbai Mountain, Zhangjiakou Shixuechuan, Tongxiang Wuzhen, and prominent enterprises like Guangdong CTS, Guangzhou Guangzhi Lü, China Comfort Travel, Guangzhou Tower, Easyway Travel, Happy Family, Guinness World Records, and Xiangyu Cultural Tourism.
Buyers can utilize the Pre-Scheduled Appointment (PSA) system to book meetings with exhibitors in advance, ensuring prepared and targeted onsite negotiations to maximize business opportunities.
03 Forward-Looking Insights
Forums, Influential Guests, Industry Trends
GITF2025 will host a series of thematic forums and on-site activities covering outbound tourism, inbound tourism, study tours, cultural and museum IP development, and the theme of "Meaningful Tourism". Over 50 top international tourism experts and industry leaders will gather to share cutting-edge insights into tourism trends. The event will feature 30+ cultural tourism promotion sessions and live activities, attracting global participants to explore collaborative opportunities!
04 Networking Expansion
Awards, Buyers' Night, Elite Connections
The annual "Buyers' Night" will bring together foreign consuls, government officials, and key exhibitors, offering buyers unparalleled networking opportunities. The "CTW Welcome Chinese Tourists Awards" (initiated by the China Outbound Tourism Research Institute, COTRI) will be presented again at GITF2025, recognizing excellence in the industry. Additionally, hundreds of domestic and international mainstream media outlets will provide extensive coverage during the event, amplifying buyers' visibility and business prospects.
05 Premium Privileges
Exclusive Benefits, VIP Treatment
Beyond accessing premium exhibitors and resources, GITF buyers will enjoy star-rated hotel accommodations, transportation subsidies, complimentary refreshments, VIP lounge access, and other exclusive privileges to ensure a seamless and rewarding experience
Shared Information & Entitlements |
Hosted Buyers |
South China Buyers |
Exhibition Negotiation Volume (Complete exhibitor meeting invitations and confirmations on schedule before the event, and attend meetings punctually) |
Minimum 15 session Day for 2 days |
Minimum 10 session Day for 1 day |
Number of participation in promotion events/high-end forums/educational seminars |
Minimum 2 session Day for 2 days |
Minimum 1 session Day for 1 day |
Schedule arrangement and management via pre-event appointment system (PSA) |
✔ |
✔ |
2-night stay in star-rated hotels |
✔ |
✖ |
Transportation subsidy/gift card (¥300) |
✖ |
✔ |
Complimentary refreshments and access to small meeting rooms in the buyer lounge |
✔ |
✔ |
Complimentary working lunches during the exhibition |
✔ |
✔ |
Priority access to all promotion events, high-end forums, educational seminars, and social banquets |
✔ |
✔ |
Limited Buyer Slots – Secure Yours Now!
If you are a decision-maker or procurement professional in leisure tourism, incentive travel, MICE (meetings, incentives, conferences, exhibitions), event planning, corporate travel management, luxury/personalized travel customization, or thematic tourism, you are eligible to apply as a GITF2025 buyer. Slots are limited – first come, first served!
Please click on the link
Select 'Buyer Registration'
deadline: May 7th, 2025
For more details, please contact the buyer's representative:
Ms. Helen He
020-86266696-8010
Helen.he@hmf-china.com
Past Performance Highlights Our Strengths
Historical Legacy
Since its inception in 1993, GITF has evolved into a highly market-driven brand exhibition in China.
Global Reach
The previous edition attracted 1,000+ exhibitors from over 55 countries and regions.
Professional Engagement
Each year, 100+ professional delegations visit the fair for procurement, with 40,000+ professional visitors hosted on-site.
Award-Winning Excellence
At GITF2024, 11 awards were presented, honoring 20 exhibitors as industry benchmarks.
Event Extravaganza
Featuring 30+ annual cultural tourism promotion events and on-site activities, over 300 VIP exhibitors and buyers gathered at the exclusive Buyers’ Night.
Media Spotlight
The last edition saw 200+ media outlets conducting on-site coverage, with first-day live streaming exposure nearing 1 million views.
Buyers Feedback
Ouyang Xiahui
Manager, Xinjiang CTS International Travel Service
"I am deeply grateful to the organizers of Guangzhou International Travel Fair (GITF) for this extraordinary event. The number of attendees exceeded our expectations, and the Buyers’ Night truly showcased the organizers’ hospitality and the tourism industry’s shared optimism for the future. It was an honor to discuss the future of tourism with professionals from around the world. The exhibition layout, displays, and hospitality services were impeccable, reflecting the organizers’ unwavering support for participants."
Zhang Mingyu
General Manager, Shenzhen Miaoyou Cultural Tourism Development Co.
"GITF left an indelible impression on me with its scale, professionalism, and high-quality exhibitors. I particularly admire its emphasis on innovative concepts, which inject fresh vitality into the industry. The high-caliber forums and seminars provided invaluable insights and learning opportunities. GITF is a resoundingly successful platform for exchange, collaboration, and innovation, poised to drive the industry’s sustained growth."
Liao Junsi
Asia Product Manager, Chongqing Baosheng International Travel Service Co.
"As one of China’s oldest and most influential travel exhibitions, GITF continues to energize global tourism. The vibrant atmosphere, thematic forums, workshops, and interactive experiences allowed participants to delve into the latest industry trends. GITF2024 excelled in overall execution, exhibitor quality, services, and app integration, offering a dynamic platform to showcase tourism’s evolving landscape."
Wu Zhenhua
Product Director, Guangdong Xiele International Travel Service
"The ‘Digital-Driven Cultural Tourism’ forum at GITF2024 was a game-changer. Industry leaders illuminated paths for innovation through AI empowerment. The shift from casual browsing to structured buyer-seller negotiations was transformative. Sellers’ concise, impactful pitches maximized efficiency. GITF’s success lies in its visionary platform, uniting the industry to chart future directions—thank you, organizers!"
Huang Pei
General Manager, Huasheng Cultural Tourism
"This edition was exceptionally well-organized, with concentrated exhibition zones, notably the Hong Kong tourism section. The forums brilliantly synthesized market trends and digital advantages. The exhibitor lineup was comprehensive and targeted, while the staff’s attentiveness stood out. A highly rewarding experience for seasoned professionals like myself!"
Lu Xin
Vice President, Shanghai Topmark Enterprise Development Co.
"As an invited buyer, I summarize GITF in four words: professional, diverse, innovative, and meticulously organized. The forums broke new ground with powerful speakers and cutting-edge topics, expanding our global perspectives. My sincere thanks to the organizers—I eagerly await next year’s edition!"
Gan Jin
Chairperson, Zhenmeng International Cultural Tourism Development (Wuhan) Co.
"GITF2024 enriched me and my peers profoundly. The summit forums deepened our understanding of Guangzhou’s tourism potential and strengthened our confidence in its leadership. This event will positively shape our careers, fostering continued collaboration with global partners to advance the industry. Best wishes for GITF’s future—let’s journey toward brighter horizons together!"
Huang Pei
General Manager, Wuhan White Horse Fairy Tale International Travel Service Co.
"As a first-time attendee, I was impressed by the high caliber of exhibitors, including consuls general, which is crucial for our corporate travel and bespoke tourism services. The one-on-one matchmaking system efficiently facilitated partnerships. Insights from industry leaders at the forums aligned perfectly with current trends. My gratitude to the GITF team—may more global exhibitors join future editions!