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对话GITF展商——广州增城万家旅舍

来源: 日期:2018-07-03

 “日啖荔枝三百颗,不辞长作岭南人”,荔枝之乡——广州增城。毗邻从化温泉,东接龙门南昆山,西北界从化石门国家森林公园,坐落于珠三角大湾区,距广州、东莞、深圳、惠州和香港等城市均在一个半小时车程左右,交通便捷。广州增城万家旅舍,给岭南不一样的度假体验。

 

 


展商专访

广州增城万家旅舍

The B&B Industry is Accompanied by Cultural Feelings

加深情怀文化,带动民宿发展

广州增城万家旅舍:“民宿产业的蓬勃发展正是情怀文化的产物,早起与房东谈天论地,饭后像当地人一样逛逛公园,感受当地的特色人文风俗。而民俗的长期发展在于得到消费者的认可和信赖,正是这种民宿的差异化、特色化服务环境及理念造就不同的民宿文化。我们旅舍在打造新IP上牢牢抓住情怀文化,依托大埔围村、蒙花布村、畲族村等富有浓郁乡村文化特色的村庄以及白水寨、绿道驿站等自然生态文化,设置‘一间房、两张床、三顿饭’的最基本条件,简单朴素,消费亲民,独具乡村特色,深度结合当地村落文化、打造丰富的业主故事,引发大众共鸣。同时,我们民宿在文化IP打造上也紧跟时代有利条件,充分利用互联网平台,社交媒体进行无时间、无地域限制、广传播、快传播,将品牌文化影响力逐渐扩大。”

The vigorous development of the B&B industry is precisely the product of cultural feelings. Visitors often get up early in the morning and chat with the landlords, they sometimes rest themselves in parks as locals to enjoy the local culture and customs. In my opinion, the recognition and trust of consumers is the solid foundation for the long-term development of the B&B industry. And it is because the differences and special service among various B&B that  B&B culture develop vigorously. Our hostel has firmly sentimental culture in building a new IP, relying on the rich rural culture in Dapuwei Village, Menghuabu Village and Shezu Village, as well as the natural ecological culture in Baishuizhai Scenic Spot and Green Road Inn. With the simple basic facilities “a room, two beds and three meals," our hostel combines the unique rural culture and stories about our landlord to attract more visitors. Of course, we also seize the advantage of modern condition to build our cultural IP through Internet platform. Thanks to its time-limitless, over geographical restrictions and fast broadcasting, we gradually expanded the influence of brand culture.

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